On adds 71,000 successful global transactions in one year

Swiss running-shoe and performance brand On reaches international customers through direct ecommerce and a growing global store network, where local preferences, regulation and fraud make payments a scaling constraint. An Adyen case says On used Uplift to optimize online authorization and risk dynamically, plus Tap to Pay on iPhone across eight countries. Over 12 months, global payment conversion rose 0.85 percentage points, fraud fell 0.17 points and more than 71,000 additional transactions succeeded, while manual risk-rule work fell 60%. The figures come from the payment provider; absolute revenue, order value, returns, fees and net profit are undisclosed.