US online-first suit and tuxedo brand SuitShop serves high-intent wedding occasions at prices below rentals, reaching customers through content, showrooms, wedding expos and word of mouth. It uses Shopify Managed Markets for local currency, duties and taxes, customs, and daily warehouse pickup, while installments, returns tools and unified inventory reduce friction. Shopify's case study cites results supplied by SuitShop: international orders rose 600%, international conversion increased 32% and delivery problems fell from roughly 50% of orders to zero. The company also reports about an 18% EBITDA margin. Because the results are company supplied, merchants should recalculate returns, sizing, logistics and acquisition cost for their own category.