Shopify's case study says US goat-milk skincare brand Beekman 1802 grew international sales 137% in roughly six months after enabling Managed Markets. International share rose 2.5 times, international AOV ran 40% above domestic orders, global conversion improved 23% and UK conversion 43%. The target expanded from Canada to more than 150 countries. Existing brand content, retail and television exposure created overseas demand; the earning mechanism was converting traffic lost to shipping, duties and regulation into larger orders. Fulfilment still uses existing warehouses while the platform manages duties, logistics and restricted items. Gross margin, returns and platform fees are undisclosed, while cosmetics compliance, taxes and international fulfilment can erode growth.