Fenity lifts UK checkout conversion to 11.92% with all-in landed pricing

Cross-border apparel brand Fenity had split shipments between DDU and DDP, leaving some customers with surprise duties at delivery and raising returns and trust costs. A FlavorCloud case says the brand worked with ShipBob to move everything to guaranteed DDP and fold duties and taxes into the displayed final price within six weeks. In one month, international shipment volume rose 114.25% and GMV 235.59%. UK checkout conversion moved from 5.80% to 11.92%, orders rose 264%, average order value 50% and gross sales 450%; the playbook then expanded to six more countries. These are vendor-case figures, not an independent audit. The mechanism is transparent landed cost plus reliable fulfilment; costs include DDP, pricing accuracy, returns and multi-country compliance.