Real Betis grows online revenue nearly 30% and reaches 75 countries

LaLiga club Real Betis sells shirts, scarves and personalized player merchandise. A Shopify case study says the store moved from Spain-only shipping to more than 75 countries, closing 2025/26 with seven-figure online revenue up nearly 30% year over year. It has processed more than 100,000 orders since migration, lifted international sales from zero to nearly 15% of online sales, and expanded active products from roughly 100–150 to about 1,000. Player signings, matchdays, global supporters and the Shop channel drive demand, while translation, local payments, cross-border shipping and stable checkout convert it. Costs and risks include peak inventory, licensed goods, returns, international freight, tax and platform dependence. The figures come from a vendor customer case and do not disclose margin.