Obvi raised international revenue to 30% of total in one year

US wellness brand Obvi sells collagen and metabolism products. Orders had arrived from the UK, Canada and Australia, but VAT, import duties, supplement labeling and fulfilment complexity kept international revenue below 10% of total. With OpenBorder, the brand combined duty-inclusive landed pricing, localization, tax and label compliance, tracked fulfilment and performance marketing, while expanding into channels including Amazon International and TikTok Shop. The provider case says international revenue reached 30% of total within one year, exceeded a $12 million annual run rate, became profitable from day one in new markets and delivered roughly twice domestic return on ad spend. The mechanism converts existing demand into orders that can clear checkout, compliance and delivery. Results are vendor- and brand-reported; product margin, returns, regulatory change, ad cost and supply-chain volatility still determine net profit.