Salesforce agrees to acquire Braze for about $5.66B

Salesforce announced a definitive agreement on October 20 to acquire Braze for about $5.66 billion in enterprise value, with holders of Braze Class A stock receiving $47.50 a share in cash. Braze uses cloud-native event streaming to update customer profiles in real time and coordinate personalized experiences across apps, websites, email, SMS and WhatsApp; BrazeAI optimizes content, offers, channels and timing. Salesforce plans to connect those capabilities with Data 360, Customer 360, Agentforce and SIForce to strengthen real-time consumer marketing. The deal is expected to close in Salesforce's fiscal 2028 and still requires Braze shareholder and regulatory approval. Integration complexity, customer migration, product overlap and whether promised revenue synergies materialize are the main risks.