Stella founder reports about $300K MRR in two months

Stella is a mobile self-improvement and visualization app: users enter goals around work, relationships, money or confidence, and AI generates personalized visual content they can revisit. Founder Sarah says she was not a traditional programmer and built the first version in roughly two days with Claude Code and Google AI Studio. Figures attributed to her Starter Story interview put the app at about $300,000 MRR after two months and roughly $350,000-to-$360,000 by the interview, with 12,000 paying users and more than 200,000 downloads. Mobile subscriptions monetize the product, while her large Instagram and TikTok audience supplied distribution and AI reduced prototype and content-production cost. The figures are founder-reported and not independently audited; app-store fees, refunds, renewal, content safety and dependence on personal distribution are key risks, and MRR is not profit.