Google lets apps integrate once with Search and Gemini
Google opened a preview of Connected Apps Platform so developers can bring one capability to both Google Search and the Gemini app instead of building separate integrations. Cloud services can expose an MCP server, while Android apps use AppFunctions APIs; developers register, test and submit through Connected Console. New partners include Adobe, Calm and Peloton, allowing users to call outside services from conversational and search tasks. The opportunity is to connect high-intent discovery with application actions, but this is still a preview. Review rules, least-privilege permissions, identity mapping, error recovery, call cost and whether users understand where their data goes all require real deployment evidence. Google disclosed no developer revenue, conversion or large-scale reliability figures, so this is a distribution and tooling shift, not proof that every connected app will grow.
SourceGoogle