Obvi lifted international revenue share from under 10% to 30%

Obvi serves the UK, Canada, Australia and New Zealand from its existing US footprint, bringing taxes and duties into checkout while localizing price, payment, marketing and tracking. An OpenBorder vendor case says international reached 30% of total revenue within a year, exceeded a $12 million run rate and produced roughly twice the domestic ROAS. Higher order value, lower traffic cost and transparent landed price drive earnings; supplement labeling, import rules, repeat purchase, logistics and vendor-reported evidence are the main risks.