KOKUYO's cross-border off-season sales reached 310% year over year

KOKUYO and Lingble operate an overseas D2C stationery business that entered its second year with weak sales outside the Jibun Techo planner preorder season. The team expanded content, campaigns, influencer work and search acquisition while turning the WP Fine Writer into a new hit product. The service-provider case says February–July 2026 off-season sales reached 310% of the prior year and average order value reached 130%. Thirty-two SEO articles also became new-customer entry points, while sales data informed a move toward local inventory. The reviewed partner case does not disclose the GMV baseline, gross margin, ad spend, logistics or returns, so the profit mechanism is stronger off-season demand and order value, not the 310% headline by itself.